Since its release in 2015, Discord has been steadily making its way to the top, currently hosting 140 million active monthly users. In our previous article, we've detailed the 20+ best discord bots for you to use, but in this one, we'd like to talk about a way to monetize your Discord server, focusing on the recently launched NordVPN Discord partnership program.
Server owners spend countless hours engaging their audiences, growing their communities to tens and hundreds of thousands. And joining partnership programs is an efficient way to monetize ones' work - additional finances can add further improvements to the server and benefit the community and the owner at the same time.
So let's take a look at the intricacies of Discord monetization.
How does Discord make money?
Just recently, the news of Microsoft planning to acquire Discord for 10 billion US dollars spread online. Microsoft has been looking to tap into successful and growing social networks, so this is no surprise, especially that they have also been moving into the video games industry at the same time.
On the other hand, some have never heard of Discord and wonder what makes it worth 10 billion? Discord is a VoIP (Voice over IP) and instant messaging social network. At first, it was firmly centred around video game communities, but over time grew to encompass any topic whatsoever. From politics to crypto to TV shows and music - Discord has a server for it.
But how does Discord make money? Unlike most social networks, Discord doesn't rely on Ads but makes money by offering a premium Discord Nitro service. It costs $9.99/MO or $99.99/Year and offers custom emojis, better streaming quality, and a bigger upload size, among other features. It's a good discord server boost and a great way to attract more people to it.
On the other hand, businesses also have an opportunity for the untapped market, which would help both advertise their services and server owners to monetize their work. And NordVPN Discord partnership program is one way of doing that.
What is the NordVPN Discord partnership program?
NordVPN is one of the best-known VPNs in the cybersecurity industry that currently has 15 million users. It became particularly popular during the quarantine since home network security required a safer Internet connection. It also allows you to bypass geographical restrictions, which is a great way to enhance your browsing experience.
Yet a lot of people still don't know about VPNs since cybersecurity is a somewhat niche topic. Discord seems like a perfect opportunity to promote such a service since it's an interactive chat platform full of tech-savvy people - a great place to promote cybersecurity services.
NordVPN Discord affiliate program is oriented at Discord server and bot owners with two main goals: 1) to introduce NordVPN to a vast Discord community; 2) to help Discord server owners make money from their channel.
Server owners can think of any way to promote NordVPN, although they do get tips and tricks on doing it efficiently. Let's take a look at how you can make money from this program.
How to make money out of the NordVPN Discord partnership program?
Entering this program is simple and starts by registering to the NordVPN discord partnership program on their website. Once the registration is complete, the server or bot owner will receive information about the partnership and a guide to help them start with information on VPNs and VPN marketing.
A standard yet efficient way of starting the promotion is organizing a giveaway, and NordVPN will provide up to three accounts for free. Giveaways usually attract many users, so it's a perfect chance to introduce NordVPN to your Discord community. Once the giveaway is over, you can start a more extensive promotion campaign, more people will know what NordVPN is by then, and you should be able to secure more sales.
The campaign's content depends entirely upon you, even though NordVPN will provide some suggestions on better strategies. However, the best thing is to make it relevant to your community. For example, if it's a video games oriented server, you may want to stress out VPN features compatible with gaming. And choose the streaming enhancement angle if you have a server related to TV shows, and so on.
Lastly, what is the payout? Here's where NordVPN gets a lot of attention due to the high commission rates they offer. For a new sign-up for a 2-year, 1-year, and 6-month plan, the partner will receive 40%, which amounts to around $35. The commissions for a plan renewal drop to 30%, but it's still a good amount of money.
These are good news for social media marketers and Discord server owners since there's another way of making money off online activities. And it remains to be seen how this model will stand in comparison to Ads based monetization, but it's definitely something different.